Betfred Throws Hat Into AZ Sports Betting Ring With We-Ko-Pa Casino Deal

Written By Derek Helling on August 13, 2021Last Updated on January 30, 2025
Betfred Sportsbook Partners With We-Ko-Pa

Information about the Arizona games competing to offer sports gambling is still being filtered out.

The We-Ko-Pa Casino Resort, part of the Fort McDowell Yavapai Nation near Scottsdale, is in competition with Betfred Sportsbook.

Both functions might establish their eligibility for sports betting licenses within a few days. If all goes as planned, the Betfred retail sportsbook located inside the casino could be ready to accept bettors shortly afterwards.

Information we have about Betfred Sportsbook in Arizona

Betfred, a sportsbook originally from the United Kingdom, is considering both online and retail operations in the Grand Canyon State, according to a press release. The expansion is under potential license and is part of Betfred’s move among several sportsbooks into the US.

If the Arizona Department of Gaming gives its approval, Arizona will join the five vibrant US jurisdictions currently on Betfred’s list. Two of Betfred’s present markets, Colorado and Nevada, are near Arizona. The other two dynamic regions are Iowa and Pennsylvania.

Betfred has not yet established itself as a market share leader in any given location. For instance, in July, Betfred ranked 14th out of 19 licensees in Iowa. The company wasn’t one of the early entrants in that state. However, this is an advantage that could be exploited in Arizona.

The most recent timeline from the ADG suggests that qualified applicants could receive notifications as early as Sunday. However, due to the possibility of having more qualifiers than available licenses, Betfred, We-Ko-Pa Casino, and other AZ casinos that have applied will have to wait for allocation decisions.

The ADG plans to announce its planning decision on August 27. Should both parties manage to surmount the hurdles, the sport could potentially begin the following day. At this point, Arizonans would have their inaugural encounter with Betfred.

Betfred may be able to establish a presence in Arizona.

Currently, no information is available about the brick-and-mortar casino inside We – Ko Pa. Nevertheless, according to the timeline, franchisees can start marketing and registering customers as early as August 28.

Construction on the financial betting may commence by the Fort McDowell Yavapai as soon as they are informed about their selection, provided they receive regulatory approval. Elsewhere in the state, the online casino could potentially be more appealing.

Betfred Arizona is likely to introduce an initial bonus to stimulate its campaign to draw in fresh accounts. This incentive is a direct match of the clients’ first deposits in its active markets. The deal’s limit is $500 in Colorado and Iowa, whereas in Pennsylvania it stands at $400.

Given the somewhat more balanced environment in Arizona, the sportsbook could potentially propose a more profitable offer. The competition among betting apps in AZ is likely to be fierce. To give an idea, the recently introduced Caesars Sportsbook currently extends a bonus first wager to new clients in multiple jurisdictions, with a top value of $5,000.

As of August 28, citizens of Arizona should brace themselves for a surge in sports betting advertisements. A plethora of marketing campaigns for the casino, encompassing both digital and traditional press, could be part of this surge. If authorities approve its request, Betfred will also be a part of this influx.

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Helling Derek

Derek Helling is the main writer for PlayUSA and also manages BetHer. He graduated from the University of Iowa in 2013 and specializes in covering the crossroads of business, law, and sports.

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