If you weren’t aware that Caesars operates a casino, Diamondbacks followers, that is about to alter. A new agreement with Arizona & rsquo, the gambling tycoon’s MLB franchise, on top of a Chase Field sportsbook will put the brand front and center not only at the stadium but in many other ways as well.
The partners intend to remodel an existing sports bar into a retail sportsbook and also introduce the redesigned Caesars online sportsbook in Arizona. This is the most recent declaration in the ongoing series of collaborations between gambling firms and sports teams in the state.
Details about the transaction involving Chase Field Caesars
The deal for the D & rsquo, Backs is valued between $60 and $70 million, spanning over the next decade. As part of the agreement, a two-story, street-side sports bar located on the premises will undergo renovations. In contrast to the bar, which is currently only open on game nights, the new casino will operate all year round.
There isn’t a definitive schedule for the completion of the project. During the renovation, Caesars might operate a temporary sportsbook at another location in Chase Field. William Hill Sportsbook, recently bought by Caesars, has implemented a similar strategy at Capital One Arena in Washington, D.C., utilizing the stadium’s box office as a provisional retail sportsbook.
The exact aesthetics, features, and design of the room remain unknown. However, it is expected to have all the standard amenities found in retail sportsbooks. These typically include multiple televisions, a full-service bar, limited food service, and VIP seating.
There hasn’t been any information released regarding the quantity of betting windows or self-service kiosks. The Arizona Department of Gaming will establish restrictions for those in impending rules, since the state’s fresh gambling legislation does not cover this. One thing that is sure to be prominently displayed throughout the space and the entire stadium is Caesars’ logo.
The greatest payoff for Caesars’ expense is essentially gaining exposure to Diamondbacks fans. This potentially positions the online casino at par with other newcomers in the state.
Caesars is staying competitive with rivals in Arizona.
With this deal, Caesars secured a sought-after position, although it was not the first. FanDuel Sportsbook has already established a similar agreement with the Phoenix Suns, and DraftKings Sportsbook made its entry into the market with TPC Scottsdale. The benefit of these retail presences is that they drive traffic to online products.
Caesars & rsquo, an online sports betting service, is ready to rival top betting apps following its purchase of William Hill. This acquisition also grants Caesars Market access to the Arizona market for online gambling, thanks to a deal with the Diamondbacks.
The goal remains to start the 2021-2022 NFL season, but the exact timing for making it available to Arizona bettors is unpredictable at this point. Caesars is prohibited from taking any action due to Arizona laws. Another strategy that Caesars could use to draw customers to its sports betting game is to have the Diamondbacks designate the area around Chase Field as a luxury zone.
The same GPS technology could potentially identify when app users are in or near Chase Field. Accordingly, the app could offer exclusive promotions that are only available within those limits.
People in Arizona now know that Caesars may become one of the sports betting companies available on mobile devices for fans of the Arizona Cardinals, Arizona Coyotes, Phoenix Mercury, and Phoenix Motorway. It’s also possible that the only Major League Baseball venue with an external swimming pool could soon feature an on-site sportsbook.
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